This is what the signs along I-40 kept advertising. 72 ounce steak -- you eat it all in one hour and you get it free. This looks more like a roast instead of a steak. No we didn't do this. After eating I ask a waiter what is the price of the 72 ounce steak if you don't eat it all --- $72.00. OMG And yes there has been people that would eat it all.